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The Content System
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Content & Marketing

The Content System

A complete content system — pillars, hooks, repurposing, video scripts, and a weekly newsletter — so you stop posting randomly and start producing consistently

1 Workflow + 5 Prompts + 3 Quick Wins = 9 items
Saves ~9 hrs/week of starting content from scratch, replacing random posting with a consistent engine.
Beginner
Essential
A complete content production system — 1 workflow playbook plus 5 prompts for pillars, hooks, repurposing, video scripts, and newsletters, plus 3 quick wins for instant output.
AllPromptsWorkflowsQuick Wins
Prompts
PROMPT
Beginner

The "Content Repurposer" Prompt

Turns one piece of content into 10 platform-ready assets across social, email, video, and threads.

I just created [describe your content — blog post, podcast, video, workshop, etc.]. Here's the key points: [paste or summarize] Act as a content strategist who's helped 200+ creators build multi-platform systems. Repurpose this into 10 assets: 1. 3 short-form social posts (specify platform and format for each) 2. 1 email newsletter intro that hooks and links to the original 3. 2 carousel concepts with slide-by-slide outlines 4. 1 short-form video script (under 60 seconds, hook-first) 5. 1 quote graphic — the most shareable sentence as standalone text 6. 1 Twitter/X thread outline (5–7 tweets) 7. 1 "hot take" post angled as an opinion, not a summary My voice: [describe your tone — direct, witty, warm, bold, etc.]. No filler. Every piece should stand alone without needing the original.
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PROMPT
Beginner

The "Hook Bank Generator" Prompt

Builds a swipe file of 20 scroll-stopping hooks organized by style — contrarian, curiosity, story, and tactical.

My business: [what you do and who you serve]. My audience's biggest frustrations: [list 3–5 pain points]. My content pillars: [list 3–5 topics you post about]. Act as a copywriter who's written viral hooks for creators with 100K+ followings. Generate a bank of 20 scroll-stopping hooks I can use as opening lines for social posts, emails, or videos. Organize them into 4 categories: 1. Contrarian (challenges something the audience believes) 2. Curiosity (makes them need to keep reading) 3. Story (opens with a specific moment or scenario) 4. Tactical (promises a specific, useful takeaway) 5 hooks per category. Each hook should be one sentence max. Mark which hooks work best for LinkedIn vs. Instagram vs. email.
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PROMPT
Beginner

The "Content Pillar Definer" Prompt

Ends 'what should I post about' forever — with 4–5 pillars, 25 post ideas, and a weekly rhythm.

My business: [what you do, who you serve, and the result you deliver]. My audience: [who they are and what they care about]. My goal with content: [build authority, generate leads, nurture community, etc.]. Platforms I post on: [list them]. Act as a content strategist who's built pillar systems for 300+ personal brands. Define 4–5 content pillars for my business. For each one: 1. Pillar name (2–4 words, specific to my niche) 2. What it covers (one sentence) 3. Why my audience cares about this topic 4. 5 post ideas that fall under this pillar 5. Which day of the week this pillar should own Also tell me which pillar should show up most often based on my goal, and which one to use when engagement drops and I need to spark conversation.
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PROMPT
Beginner

The "Batch Script Writer" Prompt

Writes a full week of short-form video scripts you can batch-record in one sitting — hooks, setups, and CTAs included.

My business: [what you do and who you serve]. My content pillars: [list 3–5 topics]. My tone on video: [casual, energetic, calm, direct, funny, etc.]. Videos that performed well: [describe 1–2, or say "starting fresh"]. Act as a short-form video strategist who's scripted 1,000+ Reels and TikToks. Write me 5 video scripts I can batch-record in one sitting. For each: 1. Hook (first 2 seconds — the line that stops the scroll) 2. Setup (5–10 seconds — the problem or context) 3. Core point (15–20 seconds — the insight or tip) 4. CTA (3–5 seconds — follow, save, comment, or link in bio) 5. Estimated length (aim for 30–60 seconds) Each script should cover a different pillar. Write them conversational enough to record without a teleprompter.
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PROMPT
Beginner

The "Newsletter Builder" Prompt

Turns your week's social content into a polished weekly newsletter in 5 minutes — with subject lines, body, and CTA.

Here's what I posted this week: [paste your 3–5 best posts, or summarize topics]. My newsletter audience: [who subscribes and what they expect]. My format: [describe it, or say "I need a format"]. Act as an email strategist who's built weekly newsletters for creators with 10K+ subscribers. Turn my week's content into one newsletter issue: 1. Subject line (3 options — direct, curiosity, benefit-driven) 2. Opening hook (2–3 sentences that earn the scroll) 3. Main body — repurpose my best post into a deeper email-friendly version with added context or backstory 4. Quick links — 2–3 one-line summaries of other posts 5. CTA — one clear action (reply, click, share, or buy) 6. P.S. line — one personal note that makes it feel human Under 500 words. Scannable. Worth opening.
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Workflows
WORKFLOW
Beginner
Half Day (1–4 hours)

Content System Builder

Go from random posting to a repeatable content system — with pillars, hooks, repurposing, video scripts, and a weekly newsletter built in one focused session.

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Quick Wins
QUICK WIN
Under 2 minutes

Instant LinkedIn Post

Write a LinkedIn post with a killer hook in 2 minutes.

I want to post about [your topic] for my audience of [who they are]. Write me one LinkedIn post that: 1. Opens with a contrarian or curiosity-driven hook (one sentence that stops the scroll) 2. Delivers one clear insight in 3–4 short paragraphs 3. Ends with a CTA that sparks comments (a question, not "follow me") 4. Is under 200 words Tone: [your voice — direct, warm, bold, etc.]. Make it sound like me, not like AI.

Open →Copy
QUICK WIN
2–5 minutes

Quick Content Repurpose (3 Posts)

Turn one piece of content into 3 social posts in 3 minutes.

I just created [describe it — blog post, podcast, video, newsletter]. Here are the key points: [paste or summarize in 3–5 bullets] Turn this into 3 social media posts for different platforms: 1. LinkedIn (150–200 words, insight-driven, hook-first) 2. Instagram (80–120 words, conversational, emoji-friendly) 3. X/Twitter (under 280 characters, punchy opinion or takeaway) My voice: [your tone]. Each post should stand completely alone — no one should need to read the original.

Open →Copy
QUICK WIN
Under 2 minutes

One Reel Script in 60 Seconds

Write one Reel script in under 60 seconds.

I want to make a short Reel about [your topic] for my audience of [who they are]. My tone on video: [how you talk — casual, energetic, direct, etc.]. Write me one 30-second video script with: 1. Hook (first 2 seconds — the line that stops the scroll) 2. Setup (5 seconds — the problem) 3. Core point (15 seconds — the insight) 4. CTA (3 seconds — save, follow, or comment) Write it like I'm talking to a friend, not reading a script.

Open →Copy
Field Guides
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